I mentioned that this website was built and is hosted on the Squarespace service. There are a number of site-wide settings to complete when setting up a new site and one of them is for search engine optimisation (SEO). Squarespace asks you for a couple of sentences to describe what the site is about. You want these sentences to have plenty of keywords in so that whensearch engines like Google, Bing and DuckDuckGo (my favourite) display your site in search results the searcher can see what your site is about.
This turned out to be quite a challenge for me. At first I considered not writing sentences and simply listing the key words as a string. But then I decided to do it properly and below are the two sentences I came up with.
Public financial management is the fine art of managing public money to deliver vital services to the public. It involves budgeting, accounting, controlling, auditing, reporting, policy-making and decision-taking.
Do you think this sums up what managing public money is? Can you do it better? Let me know in the comments section.